Warning: AI Overviews risk replacing your Lead Gen.

Watch out! YouTube’s AI Overviews are replacing your Lead Gen. This means strategy matters even more.

Why would an audience member download your Lead Gen in the description when YouTube's AI can give them the highlights right below the video?

The "Micro-Niche" approach is your best defense. To win your audience over while AI gets a slight advantage, your lead gen must be hyper-specific, helpful and interactive.

Here are the top three action steps to take to level up your lead gen…

Best Practices for Lead Gen on YouTube in 2026:

Stop Fact-Sharing, Start Problem-Solving

Move from "10 Tips for ROI" to an "Interactive ROI Calculator" which gives an audience personalized data based on their specific industry, and builds trust with .

The Scorecard Shift

Know your audience before you build lead gen for them. Listen, learn and build a custom tool that will support their trust of you, your brand and your content.

Seamless Integrations

Film the CTAs and lead gen pushes directly within the environment and context of a video. Make this seamless, meaning less skippable.

The goal isn't to be "comprehensive." It’s to be undisplaceable.

Is your current lead magnet a static file or a strategic tool? If it’s the former, it’s time for an upgrade. Message us to learn more, and build a strategy that makes sense for your audience.